Nintendo Wii Tracker

The third quarter of EA’s sale growth was weak enough to lower its share prices. It thus, outlined a number of ways for cost-cutting measures to boost profits. The Redwood city, Calif-based company’s chief executive, John Riccitiello accepted that the low economic conditions were to be blamed for this result. The low profit and sales is due to the company’s own performance with the games that did not do well in the market.
 
To go ahead with the cost-cutting measures, EA is cutting 1,100 jobs or 11 percent of its work force, closing the studios and working on games to focus profits. It is also working on developing more good games for Nintendo Wii but is also criticized for not dong well there either. It as already delayed the release of three games saying that it will set up its marketing campaign.

Leave a Reply